„Marketing is the function of managing which involves organizing and coordinating of all types of business activities related to the assessment of purchasing power of a consumer and its transformation into effective demand for certain goods or services as well as for the movement of goods and services to the final consumers, or customers, in order to get profits or other goals set by the company…”
That would be marketing, by definition of the British Institute of Marketing. Honestly, this definition is very complicated, even though, not the most complicated. It is very detailed and accurate, of course, but there is still a big problem. When you see definition like this, you do not even want to think about marketing or to deal with something similar. Marketing is very complex indeed, demanding and critical for the functioning of any business, but on the other side, the grounds it lies on are very simple and logical. In order to show that in a proper way we may try to draw a parallel with the relations of ordinary life. I think, most interesting would be reminding of the relationships with the girls. We are born, growing, than famed puberty comes and hormones begin to work. There are many girls around us which eventually could be the right ones to be related to. Unfortunately, all of them could not be ours!!! We need to choose which one we need to specially focus on and which one we shall pay a special attention to at the courtship stage. Well known are those guys who were “going around” with all the girls in a line. They had a bad reputation, and do not have reputable results. Why? Because they could not be so flexible and adaptable to be of preference each they liked. That’s why they gained a bad reputation, and had less and less success eventually. For this reason, the one, determined what type of women he is looking for, and according to his capabilities and preferences, has the most success. He knew his “group” in the proper way.
After this step it is necessary to attract the attention of a girl we are most interested in and we want to be in a relationship with. We have to remember that she has a wide selection of other men she can be with. That would mean, we should tell her, “Why” just we. The basic demand she has in this very moment is “Convince me!” Convince me that you are just the one I am looking for, better than others who “going around me,” .You will treat me well and you will never let me down…. In one word I want you to be different than others.
In this phase, a lot of men make a terrible mistake by promising things they cannot fill out. Only to get that girl, they present themselves in the false way. When the truth comes out, she leaves in fury, disappointed and tells all her friends about that. Again, we come up to a bad reputation and it is even harder to find a new girlfriend..
We convinced (deceivedJ) her and she is with us. At the very beginning she and you are pleased since promises are filled. But now, women as women – always want more, and at this stage she says “Take care of me!!!” I want to be special, the one and only, I want to have all your attention, you cannot look at other women, I want you to buy me gifts and flowers, you must not forget important dates …. Uh! It is up to us to do what she says or to take a risk of her being dissatisfied. And a woman dissatisfied will start to make problems, to quarrel, to search for someone else and, most likely, in the end she will leave. Leave! It is not good at all! Of course, if she doesn’t deserve everything she is looking for –she should leave but if she is good we must be careful and make sure that this will not happen. As in the courtship stage, some men always sneaking around her trying to attract and “take her over”. While she is satisfied it would be very difficult to even think to leave since it is nice here, she knows what she has and someone else there promises owt for nowt. Therefore, if we want to keep her we must please her and take care of her. Of course, not too much – she might get spoiledJ.
If we do not fulfil her expectations she leaves with someone who has managed to “convince” her that she would be better with him. In these moments we realize that we made a mistake and we try to get her back but that is very difficult. Now, she has someone who has the opportunity to fulfil promises given. She has someone who have never cheated and lied to her, someone who has a “fresh start”. What about us? Who are we? We are someone who makes a lot of promises, talks, someone who created a false sense of security and then all that is forgotten and neglected. Do you think it is easy to return her back? Of course not! Miracles happen but very rarely. The only hope we have is that this man will disappoint her but probably than she will not come back to us. She will move on. To us, eventually, she will be lost for good.
And, we reached the end. Naturally, some of these successful relations should result in marriage, but we will let that for some other time. Care for women, as well as for the client is crucial and essential in every stage of relation. We must never take a break because the girl always can become ex. The same situation is with clients. The longer client is with us he expects more attention, care, opportunities from us…
As you can see each of these phases is applied in marketing. Of course it is not all so simple and each of these stages has sophisticated methods and tools for achieving the primary purpose of marketing which is “A profitable satisfying client’s needs”.
Marketing is there to convince the girl that she needs to be with us and treat her as the most important in the world after that. If there is no a real marketing, there is no girls or they are leaving us. Pay attention how do you “convince” potential clients and how much do you “care” about the existing ones. Those companies who manage to do that properly will be the biggest “seducers” in the market.
